Purpose

(It's why we do what we do)

Purpose

There has been an interesting addition to the business lexicon recently: purpose.  Purpose goes beyond a vision or a strategy or a mission. It strikes at the very heart of why an organization exists…and whether it would be missed if that existence ceased.  Our company went through a lengthy exercise to examine our purpose and craft a statement for stakeholders to see and use to keep us accountable.  And yes, we believe people would miss the important work we do to lift communities and keep children safe.

“Many are the plans in a person’s heart, 
but it is the Lord’s purpose that prevails.”  Proverbs 19:21

What about individual purpose? I surmise we’ve all questioned our own worth, relevance and the purpose of our existence once or twice.  Who will miss us when we’re gone?  Does the work we do make an eternal difference?  These are important issues to grapple with…self-worth can be a key indicator of overall physical and mental health.

The answers to our questions really lie with our motivations, with the “why we do” more than the “what we do”.  Proverbs tells us that all our planning and preparation matters only a little.  What really informs our purpose is God’s purpose.   If we line up each and every day in concert with the direction implicit in God’s word, we can rest in the confidence that we matter a great deal.

Thanks for all you do.

Brian

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Volume 7, Number 15